If you’ve been on the internet for quite some time, the term search engine optimization or SEO might be something you’re familiar with. Forbes describes it as the process of ranking organically on search engines like Google, Bing, or Yahoo. Rather than paying to be on the sponsored section on these sites, SEO focuses on leveraging intent-based searches through the use of keyword research, content planning, and link-building.
Overall, the goal of SEO is to attract more traffic to your website, and in turn generate more sales from your products, services, or paid ads. Although content itself plays a huge part in making a website SEO-friendly, there are website builders you can use to make yours more accessible on both desktop and mobile. There is a wide range of builders to choose from, so it’s best to take your time when considering your options.
What to Consider When Choosing a Website Builder
When choosing a website builder with the goal of improving SEO, there are a few key things to keep in mind. There are some specifically created for certain search engines, and there are some that come with plug-ins designed to make SEO easier for developers and business owners. Some also come with services and tools that cater to assisting in risk management, improving security, and managing accounts.
That said, here are our top choices for the best SEO-friendly website builders.
Wix is one of the best website builders around and is a popular choice among first-time website creators. It’s an easy-to-use platform that’s versatile enough for any blog, online store, or organization site. Wix also provides users with an SEO plan that’s customized according to their location, preferences, and keywords you’re aiming for. Additionally, Wix has a fantastic range of website templates and a 14-day money-back guarantee. It offers great value at $14 per month.
We’ve found that Weebly is one of the most SEO-customizable platforms around because all of the essential SEO features like the image alt text, meta titles, and descriptions are already built into the page editor. It’s a great option for those without much knowledge of HTML, CSS, and other coding languages. Our fave part is its app center with almost 50 SEO-focused plugins. Weebly’s costs range from $6 to $26 which are billed annually, ranking its price point just in the middle of Wix and Squarespace.
Finally, we have Squarespace – a builder that lets you gain more control over the fine details of your website’s SEO. Its interface and price point are much suited for those with prior SEO knowledge and experience because it allows you to insert your own code and provides built-in acceleration for Google’s Accelerated Mobile Pages (AMP). By doing so, you can tinker with all key SEO elements such as meta titles and descriptions. Squarespace also has an integration feature with over 30 social media platforms.
Work Smarter, Not Harder
By utilizing tools and website builders, you can successfully utilize technology to increase your website’s productivity and make other people’s searches work for you. Moreover, SEO website builders can help you plan ahead when it comes to content creation, link building, and making your website’s road plan. Although results might not be immediately palpable in terms of purchases and leads, brand awareness is definitely increased through the process.
Besides looking at the SEO benefits of different website builders, we also recommend prioritizing their ease of use, especially for those who aren’t well-versed in programming languages. You can take a look at aspects like drag-and-drop interfaces, templates, and even stock photos. You’ll also want to take a look at the current SEO trends to make sure your website and its contents will remain relevant and rise above its competitors.