With eCommerce revenue reaching 768 billion dollars in the United States alone, according to Statista, choosing the right eCommerce platform is a necessity.
Still, it can also be difficult, especially since so many different platforms are out there. Each one has its strengths and weaknesses, and it can be very confusing trying to figure out which one will best suit your needs as a seller.
The best way to decide is to look at your needs and pick the platform that fits them the best.
This article will help you identify the key factors you should consider when deciding which eCommerce platform to use.
What is an eCommerce platform?
An eCommerce platform is a software that allows businesses to build, host, and manage online stores.
Modern eCommerce platforms will enable the complete integration of front-end (what the customer sees) and back-end operations – all the necessary, behind-the-scenes essentials like transactions, deliveries, and stock management.
With so many options available, such as Shopify, Pimcore, and Drupal, it’s easy to become overwhelmed. But don’t worry, we’re here to help.
To that end, here are some helpful hints for selecting the best eCommerce platform for your company.
Click here to read about the distinct difference between Pimcore and Shopify.
Keep it simple and easy!
First, consider your customers and how to make your site as easy as possible for them to navigate.
Your goal should be to guide them seamlessly through your online store – giving your brand the perfect image.
This includes everything from aesthetic appeal and user interface to features available.
You’ve probably heard the term “UX” (user experience). That is, after all, what this is all about. The total experience your buyers will have when they visit your website.
When converting first-time buyers into loyal customers, your website’s look, feel, and functionality are typically deciding factors.
As a result, you’ll require an eCommerce platform that enables you to create the ideal environment for your prospective customers.
Have an up-to-date online catalog
You need your products to look their best, and you want clear and accurate product availability information.
Anything less should be enough to turn off repeat customers. Your website will require a user-friendly and accurate online catalog to prevent this.
Inventory has always been an essential part of traditional retail businesses. Moving online hasn’t changed that — in fact, it’s more important than ever.
Suppose your inventory can be purchased — anywhere, at any time, and in any quantity. In that case, you’ll need a platform that allows you to create digital catalogs that keep your customers satisfied and your stock information up to date.
You’ll need an eCommerce platform that provides accurate feedback on how your business operates and how customers interact with it to have the best chance of success.
- How did they discover your shop?
- What are they purchasing?
- How are they going to pay for it?
- How much do they spend?
Addressing these issues will allow you to make more informed decisions about your company’s future. Determine what works and doesn’t, and then adjust your business accordingly.
Use a product management software solution that is accurate and comprehensive, integrates well with your platform, and provides you with everything you need to gain an advantage.
Only you understand your company’s needs, and even those needs may evolve. Don’t be afraid to experiment with different options.
Businesses have undergone profound and frequent changes due to the rise of online commerce. Your online business will have the best advantage of obtaining them if you remain flexible and keep the customers’ needs at the forefront of everything you do. But it all begins with locating the best eCommerce platform.